Your explanation holds for almost every major company - maximize profits. Instead, be more specific. There are companies which target the high-end. This is oft

Your explanation holds for almost every major company - maximize profits. Instead, be more specific. There are companies which target the high-end. This is often done through a mixture of selling an image, using higher quality materials, improved attention to detail, and support. There are also companies that target the low-end, and the medium part of the scale. On the low-end you want to maximize volume, and reduce or eliminate support. (Ever tried to get support for Google's free services?) Then there are companies that target the business users, or education users, who have different requirements than home users. Each of these niches has its own strategy to "earn as much profit as possible and be rich".