When one company in the world makes pants that fit me (Bonobos), I call that useful if not technologically innovative. Though I admit that I may well be in the

When one company in the world makes pants that fit me (Bonobos), I call that useful if not technologically innovative. Though I admit that I may well be in the large-butted minority here, and the slick user experience of their conversion funnel + shipping pipeline is really just icing on the pants-fit cake.