Jeff Bezos once said his favorite business book is Built to Last (http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/0060566108/ http://www.amaz

Jeff Bezos once said his favorite business book is Built to Last (http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/0060566108/ http://www.amazon.com/Built-Last-Successful-Visionary-Compan...). You can still hear him use language from that book in recent interviews.