> I would rather prefer seeing the thing I am interested in at the very top You've hit on the exact point. If you've ever watched a heavy pinterest user browse

> I would rather prefer seeing the thing I am interested in at the very top You've hit on the exact point. If you've ever watched a heavy pinterest user browse pinterest or other pinterest-styled shopping sites -- they look at EVERYTHING. Just infinitely scrolling for hours after hours, skimming every single item until they hit the end of a collection. Occasionally opening items in a new background tab. Probably that's where this UI works best, for apps where the person is going to look at many thousands of items, and no ranking exists that can do a decent job, for the particular user's needs other than at a rough level. Women's fashion shopping (e.g. pinterest and shopping clones of pinterest) seem to be an ideal example of that. By the way, fashion is an interesting example of being anti-ranking. If something gets too popular, it suddenly becomes unfasionable again by the rules of fashion.