>> I find it ironic that he brings up example of Google and the monopoly it holds over the market... but wasn't Google entering the search market as a competiti

>> I find it ironic that he brings up example of Google and the monopoly it holds over the market... but wasn't Google entering the search market as a competition to multiple other internet firms before they leap-frogged them with all the talent they gobbled up from DEC? Google was Page and Brin's research project. Search engines at the time ranked websites based on a simple method of counting how many times a search term appeared on the site. Google's method, PageRank, was technologically superior and helped them differentiate themselves from the competition in a major way.