Imagine you are running a business making $30 million in annual revenue. You run into someone that reliably assures you they are able to increase your sign-up

Imagine you are running a business making $30 million in annual revenue. You run into someone that reliably assures you they are able to increase your sign-up rate by 1% by optimizing your sign-up flow, SEO, and other general magic. This 1% increase in sign-up rates is easily worth $1 - 3 million to you. As a business man, the only question in your mind should be "When can you start?"