I'm not out to knock thesixtyone.com -- my point was just that I don't see a big change in consumer preferences occurring when it comes to music. thesixtyone.c

I'm not out to knock thesixtyone.com -- my point was just that I don't see a big change in consumer preferences occurring when it comes to music. thesixtyone.com and others might be able to be successful as a niche product, but most consumers are looking to access major label content. Even if every new song from here on out was released in a threesixtyone.com model there is still a lot of demand for older content. That puts music startups in a tricky situation. Either you don't provide access to that mainstream content, provide it legally w/ label deals that hopefully don't cripple your business, or you offer it illegally. According to the wired article the ad supported streams model seems to be dying, which means music subs must be coming back for companies that choose the legal model. I'm personally not excited about this and hope they so do badly labels give ad supported another try.