5 ms·

How exactly do you plan on getting 1,000 new visitors every day, without a big media blitz for them to start hearing about your site? Sure you could buy ads, bu

by vaksel 17y ago

How exactly do you plan on getting 1,000 new visitors every day, without a big media blitz for them to start hearing about your site? Sure you could buy ads, but you'll probably end up spending a thousand bucks per day just to get that 1,000 users. And if you want 1,000 new people per day organically, you pretty much need 200-300K users for them to tell their friends about you. A big media launch will put you on the map, sure only a tiny portion of users will stick around, but those few will give you that starting base to jump off from. I don't see why that 10% stickiness you talk about, wouldn't also work during a launch. Sure you'll probably get a lot more lookie loos, but surely you'll reach a wider audience. I'm actually doing a "launch" tomorrow, Hopefully I'll get some coverage, and if it's nothing but lookie loos, I can always go to doing the X users per day thing.

spencerfry 17y ago
I think there's a difference between a media launch and a product launch. Fraser wrote a short comment about this directly on the blog post: "I'm also a fan of the notion of decoupling the product launch from the marketing launch. Although, I guess the idea of 'never launch, just iterate' takes it one step further."
jacquesm 17y ago
Give me your URL and I'll get you some links. As for 1,000 people per day costing you a thousand bucks, you're doing something wrong there. 30K per month gets you at least half a million uniques per month in a competitive market, but you'll have to do your own 'buys', not go through a middle man. A big media launch will get you most likely about 10 to 15,000 users and you'll drop to about 100 or so after one week. You don't have to believe me of course, but I've been there and done that several times now, the pattern for me so far has been fairly consistent. People that come from a newsfeed are usually not actively looking for what you are offering just moderately curious. The time you get them to 'stick' is when they are really in need of what you have to offer.
- vaksel 17y ago
  awesome, thanks! it's http://styleguidance.com http://styleguidance.com :) I've had very good response from the alpha for it, and everyone seems to love it. I'm going by the rate of return on ads I've seen in the past. Sure you get a ton of clicks, but only a tiny portion actually registers. Way below that 10% you've talked about. No I trust you, I had a launch similar like that with another site. Had 60K the first two days. 20K on day 3. Then it slowly dwindled down to 1000 users a day. Those seem pretty loyal, but the problem was that it was a content site, that was generated entirely by me, and it wasn't worth focusing all my energy on something that brought in 2-3 bucks a day.
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  - jacquesm 17y ago
    Ok, one link is up, let's see if you can 'catch' some of these visitors, will do another one on a different site. The text I gave the link is: "If you (or your significant other) want to look your best" If you want a different text let me know. Ads are imho a waste of money unless you have a direct track between click and sale and you can measure very accurately which dollars spent give you how much worth of income.
    - vaksel 17y ago
      awesome thanks! yeah that text should work. Agree fully on the ads, the only reason I spent any money, was because I had some facebook and adwords credits. And since I'm not even running any ads now(don't want to scare off users), there is no X in ads = X new subscriptions. Oh btw, I have the url fixer plugin for firefox, and it "fixed" your site to www.com, happened like 3 times before I realized what was going on, you should email that developer and tell him to whitelist your exact url. If that works, you'll get a ton of extra traffic. The guy behind that plugin is http://www.chrisfinke.com/ http://www.chrisfinke.com/

by vaksel 17y ago

spencerfry 17y ago

I think there's a difference between a media launch and a product launch. Fraser wrote a short comment about this directly on the blog post: "I'm also a fan of the notion of decoupling the product launch from the marketing launch. Although, I guess the idea of 'never launch, just iterate' takes it one step further."

jacquesm 17y ago

Give me your URL and I'll get you some links. As for 1,000 people per day costing you a thousand bucks, you're doing something wrong there. 30K per month gets you at least half a million uniques per month in a competitive market, but you'll have to do your own 'buys', not go through a middle man. A big media launch will get you most likely about 10 to 15,000 users and you'll drop to about 100 or so after one week. You don't have to believe me of course, but I've been there and done that several times now, the pattern for me so far has been fairly consistent. People that come from a newsfeed are usually not actively looking for what you are offering just moderately curious. The time you get them to 'stick' is when they are really in need of what you have to offer.

vaksel 17y ago
awesome, thanks! it's http://styleguidance.com http://styleguidance.com :) I've had very good response from the alpha for it, and everyone seems to love it. I'm going by the rate of return on ads I've seen in the past. Sure you get a ton of clicks, but only a tiny portion actually registers. Way below that 10% you've talked about. No I trust you, I had a launch similar like that with another site. Had 60K the first two days. 20K on day 3. Then it slowly dwindled down to 1000 users a day. Those seem pretty loyal, but the problem was that it was a content site, that was generated entirely by me, and it wasn't worth focusing all my energy on something that brought in 2-3 bucks a day.
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- jacquesm 17y ago
  Ok, one link is up, let's see if you can 'catch' some of these visitors, will do another one on a different site. The text I gave the link is: "If you (or your significant other) want to look your best" If you want a different text let me know. Ads are imho a waste of money unless you have a direct track between click and sale and you can measure very accurately which dollars spent give you how much worth of income.
  - vaksel 17y ago
    awesome thanks! yeah that text should work. Agree fully on the ads, the only reason I spent any money, was because I had some facebook and adwords credits. And since I'm not even running any ads now(don't want to scare off users), there is no X in ads = X new subscriptions. Oh btw, I have the url fixer plugin for firefox, and it "fixed" your site to www.com, happened like 3 times before I realized what was going on, you should email that developer and tell him to whitelist your exact url. If that works, you'll get a ton of extra traffic. The guy behind that plugin is http://www.chrisfinke.com/ http://www.chrisfinke.com/