These were interesting to me: 16. Take better care of your customers -- Apple support is pretty good, especially if you can get to a store 26. If you sell it,

These were interesting to me: 16. Take better care of your customers -- Apple support is pretty good, especially if you can get to a store 26. If you sell it, make it -- Their supply chain integration and control is impressive today 38. Make it easier for ISVs to make applications -- The app store and the development ecosystem is important for apple 50. Give Steve Jobs as much authority as he wants in new product development -- This paid off hugely 53. Recharge your strategy for Europe -- Apple is a very global company and is pushing into lots of markets 59. Invest heavily in Newton technology -- Apple parked that particular project, but the iPhone and iPad followed Some clearly joke entries, and some misses and terrible ideas, but definitely some interesting insights as well.