I think a better comparison is to have a wide range of prices for a single varietal. For example, a white is going to taste different than a red. Does one of

I think a better comparison is to have a wide range of prices for a single varietal. For example, a white is going to taste different than a red. Does one of them taste better? High-end reds cost more than high-end whites. That could be because they do taste better, are more costly to produce or are more rare. That said, thumb through a Wine Spectator and you'll see a bunch of high-priced wines that don't rate as well as their price suggests. I usually have good luck with buying bottles where the wine steward has added a special "yummy" sticker or writeup. Maybe another fun game would be to bring in a favorite art object and have everyone guess what it cost. Just because you or I wouldn't pay $100 for a Kinkade doesn't mean that a lot of people will. Perhaps this is the sort of thing that happens when we make judgments in areas where we lack expertise.