"Backers" is absolutely the right word in this case - I knew "customers" wasn't fully accurate in a Kickstarter context (though it does have wider application t

"Backers" is absolutely the right word in this case - I knew "customers" wasn't fully accurate in a Kickstarter context (though it does have wider application to other businesses). Thanks for that. You're also right that the communication from the ZPM crew seems to have been poor from the very start - a lack of capability and experience, I suspect, not a presence of malice and fraud.