3 ms·
"In what world should customers feel "entitled to know everything" about a business" Even you are confusing customers with backers. That's the point and the pr
by ra 11y ago
"In what world should customers feel "entitled to know everything" about a business"
Even you are confusing customers with backers. That's the point and the problem with KS. Even the wording in the pledge suggests it's not a matter of if, but when:
"For a $200 pledge, you’re pre-ordering one of our very first machines, a $400 retail value! It can be hard to be one of the first to brave new frontiers, but don’t worry - there’s no river-crossings or dysentery in store for you, just awesome home-brewed espresso."
"Estimated delivery: Mar 2012"
- JacobAldridge 11y ago"Backers" is absolutely the right word in this case - I knew "customers" wasn't fully accurate in a Kickstarter context (though it does have wider application to other businesses). Thanks for that. You're also right that the communication from the ZPM crew seems to have been poor from the very start - a lack of capability and experience, I suspect, not a presence of malice and fraud.