In adtech, perception has been a big deal. If you are a media company you get one multiple. If you are a tech company you get a much higher multiple. As such, m

In adtech, perception has been a big deal. If you are a media company you get one multiple. If you are a tech company you get a much higher multiple. As such, most adtech companies try very hard to market themselves as tech. Eg. "platform" is much more valuable than "network" even though most fall somewhere in between. I wonder if that distinction will fade in line with your prediction.