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There could also be a very high internal defect rate which would significantly impact the net cost per unit.
by astrodust 12y ago
There could also be a very high internal defect rate which would significantly impact the net cost per unit.
- hinkley 12y agoThey could also be expecting a high external defect rate, and be factoring, say, 10% into the sale price to defray warranty costs. It's also the first of a new product line, so it likely also has to cover some of the costs of creating and entirely new division inside of Apple, from line support up to executives. NOT just the R & D costs.