Trying to read this from the UK I get the cryptic message: "We're sorry but this site is not accessible from the UK as it is part of our international service

Trying to read this from the UK I get the cryptic message: "We're sorry but this site is not accessible from the UK as it is part of our international service and is not funded by the licence fee. It is run commercially by BBC Worldwide, a wholly-owned subsidiary of the BBC, the profits made from it go back to BBC programme-makers to help fund great new BBC programmes." ...which doesn't in any way explain why I'm not allowed to see it. Well done BBC, well done.