Marketing is something that you probably should have been thinking about well before you released the game. That said, at least you're thinking about it now. A

Marketing is something that you probably should have been thinking about well before you released the game. That said, at least you're thinking about it now. A lot of app developers think that "if you build it, they will come" and with all the noise in the App Store, that's just not going to happen. Presumably your game has a specific target audience in mind, so the goal of your marketing efforts should be to reach out to that audience. Figure out where your audience lives online. As a last resort, you could drop a link onto HN and hope people follow it. ;)