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Twitter's 'cost per impression' is much higher than Facebook's. This along with other downsides, such as the number of users, might not make it as attractive to

• kgermino 11y ago
  Twitter's 'cost per impression' is much higher than Facebook's...might not make it as attractive to advertisers. No? If Twitters CPM is much higher than Facebook's it's because it is attractive to advertisers. Otherwise they wouldn't charge as much as they do. (unless there's something else going on, which seems doubtful in this case)
  • alexqgb 11y ago
    "If Twitters CPM is much higher than Facebook's it's because it is attractive to advertisers." Not necessarily. It may simply be overpriced but not yet at the point where the market has enough information to force a correction.
    • nosuchthing 11y ago
      Not necessarily. It may simply be underpriced but not yet at the point where the market has enough information to force a correction??
      • alexqgb 11y ago
        That too ;-)