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No clear way of monetizing? They are grossing more than a billion on 300 million users. Seems like they are quite capable of monetizing.
by _dark_matter_ 11y ago
No clear way of monetizing? They are grossing more than a billion on 300 million users. Seems like they are quite capable of monetizing.
- hnnewguy 11y agoSpending a dollar to earn $0.50 isn't sustainable. I use Twitter daily, and would hate to see it disappear. But how much of current revenues are a product of companies still "experimenting" with the Twitter ad ecosystem? What happens if those channels provide less ROI than everyone expects? That's the way the trends appear to be heading.
- Yhippa 11y agoCan Twitter disappear? If they can't find a way to monetize can they just shut the thing down and return money to investors? At this point Twitter seems to be used by a lot of organizations and government to communicate important information. I wonder if they decided to fold if they would be sued and forced to figure out how to monetize.
- apessoa 11y agoTwitter's 'cost per impression' is much higher than Facebook's. This along with other downsides, such as the number of users, might not make it as attractive to advertisers.
- kgermino 11y agoTwitter's 'cost per impression' is much higher than Facebook's...might not make it as attractive to advertisers. No? If Twitters CPM is much higher than Facebook's it's because it is attractive to advertisers. Otherwise they wouldn't charge as much as they do. (unless there's something else going on, which seems doubtful in this case)
- alexqgb 11y ago"If Twitters CPM is much higher than Facebook's it's because it is attractive to advertisers." Not necessarily. It may simply be overpriced but not yet at the point where the market has enough information to force a correction.
- nosuchthing 11y agoNot necessarily. It may simply be underpriced but not yet at the point where the market has enough information to force a correction??
- alexqgb 11y agoThat too ;-)