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The difference between $0.00 and $0.99 isn't simply 99 cents. It's the difference between no money (free) and some money, which is probably the single largest p
by mmelin 17y ago
The difference between $0.00 and $0.99 isn't simply 99 cents. It's the difference between no money (free) and some money, which is probably the single largest price discrepancy there is.
- jacquesm 17y agoExactly. People always try to make this a price elasticity issue, but it really isn't. It's about having a transaction or none at all, there is no 'slope' to the problem.