4 ms·

For once I wished I came to the comments before reading. It was an interesting article, but it is definitely full of fluff

• yawz 11y ago
  Exactly my thoughts :/.
• mblevin 11y ago
  Brilliant from a PR perspective though for your average NYT reader. I would kill to get an article like that written - it's lengthy, detailed, has an accurate representation of the actual function of the app with tone a that's not breathless or sycophantic, and just the right level of skepticism thrown in so that readers believe a deep, detailed analysis has been done and that this is the future.
  • redthrowaway 11y ago
    What's the value of that PR? Attracting quality employees or boosting VC interest? Because I highly doubt their target market is reading articles about startups in the NYT.
    • noer 11y ago
      Attracting quality employees I'd imagine. I think a twitterbot I had been using followed the user researcher in the article because she tweeted today about looking for talent.