I think there is a lot of demand for this kind of thing, although there are also other start-ups in this space so it could be hard to differentiate. There is a

I think there is a lot of demand for this kind of thing, although there are also other start-ups in this space so it could be hard to differentiate. There is another startup I saw on here that is semi-automating the translations. I think the cost saving that you could get by doing that well, by reducing the human input would be a place to get a distinct advantage. The devil is in the detail, and if I were to choose a tool like this vs. a competitor, it would be in how easy it is to integrate with existing code, how good it is at finding all the possible captions in advance even if they are rarely shown, and if it can work on other platforms like native mobile, C#, ruby, java etc.