It went extremely viral in Israel about a year ago. At first with the start-up community that's very connected to SF used it for internal gossip and anonymous

It went extremely viral in Israel about a year ago. At first with the start-up community that's very connected to SF used it for internal gossip and anonymous whining and dissing. Then it expanded naturally to young creative types (developers, designers, bloggers, journalists, etc) who are connected to the start-up scene, and became big in the gay community in Tel-Aviv, that highly overlaps both groups. And then the mainstream media started raving about it, and it exploded with the masses and especially teens. At this point it just became a cesspool of online bullying for teens, and I lost interest in following its path. There was even a proposed law banning it in Israel or something (http://pando.com/2014/08/28/israel-becomes-latest-country-to-try-to-ban-secret-bullying-app/ http://pando.com/2014/08/28/israel-becomes-latest-country-to...). But seeing this expansion graph over a period of 2-3 weeks last summer was fascinating.