4 ms·
I've used Secret several times a week since they launched. Although the most recent redesign was panned from every corner, I found it to be the best anonymous m
by maceo 11y ago
I've used Secret several times a week since they launched. Although the most recent redesign was panned from every corner, I found it to be the best anonymous messaging UI, by far. The friendly branding and overall feel of the design put it way ahead of its competitors, IMO. I discovered that their branding was actually outsourced to these guys: https://dribbble.com/shots/1854215-The-Secret-s-Out https://dribbble.com/shots/1854215-The-Secret-s-Out
I would love to see their series A and B pitch decks -- how were they able to convince investors to hand over so much cash with no serious monetization strategy and nothing more than a temporary download spike? Add that to the fact that they were able to take 6m off the table. I can't see any rational investor thinking Secret for Business was actually going to bring in revenue? Props to Mr Byttow for raising the money, building out a great product, and returning the capital when he ran out of options... Can't wait to read the post-mortem.