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How is BMW's business model different from Hyundai's? Upscale experience matters.
by beat 12y ago
How is BMW's business model different from Hyundai's?
Upscale experience matters.
- spiritplumber 12y agoThat's the part I don't understand. Why do people spend $600 for a phone that they use to do stuff a $80 phone does, except the $80 phone has an effectively better battery and often gets better signal?
- ryanx435 12y agomarketing. brand positioning. people filter out the products that are not good enough on their own. they decide which ones of the remaining products they will buy based on how they feel about it.