This was exactly my experience, even before the hype died down. 99% of the posts were from my gay friends (and friends of friends) talking about some sexual fan

This was exactly my experience, even before the hype died down. 99% of the posts were from my gay friends (and friends of friends) talking about some sexual fantasy or sexual encounter. It was simply not compelling content, so about two weeks in I deleted it. I wonder if there was something in the marketing or the initial group of people that created some zeitgeist that eventually killed the idea? I'd be interested to know if they actively made some effort to try and get out of that rut.