The thing is that apps do not get reviewed for two weeks, they sit in a queue for two weeks and then get reviewd in a day. You can not increase throughput by in

The thing is that apps do not get reviewed for two weeks, they sit in a queue for two weeks and then get reviewd in a day. You can not increase throughput by increasing wait times. I think the reason why it takes two weeks is that some developers submit new version as soon as the last one is approved just to enjoy the ratings of "new stuff". A better model would be to allow developers rolling 24 updates per year, and you can chose how to spend them. This would prevent the spam problem and allow updates to publish quickly once they are done. Personally I now publish new update the moment last one is approved (provided I have anything new at all), for a simple reason - it's better to submit any feature for approval however small ASAP than wait for it to be rejected when I really wanted to ship large bucket of features.