5 ms·
Why the heck is it on there?!
by metra 17y ago
Why the heck is it on there?!
- tudorachim 17y agoPresumably because the author of the article found it good enough to write about.
- dangrover 17y agoI dunno. It says it's from GigaOm, but I can't find any article about my app on there. The same article is posted on Salon too. WebWorkerDaily posts the article and it's in the GigaOm "network", but I saw the same article on some random obscure blog this morning and thought nothing of it. I wonder if this means I can put a NYTimes logo on my page and have it link to the article, or if that would be sleazy?
- KWD 17y agoThe way NYTimes lists it as just GigaOM when it's from any of the sites in the GigaOM Network is confusing. I went through the same thing awhile back when trying to find an original source post, and it was on NewTeeVee.com.
- patio11 17y agoI wonder if this means I can put a NYTimes logo on my page and have it link to the article, or if that would be sleazy? I think your concern that it is sleazy is based off of the reflexive engineer disdain of marketing. You may wish to carefully examine whether you have a rational basis for that disdain. "As seen in the New York Times" is 100% factual and a valuable trust signal (which will make a measurable difference in conversion rates -- A/B test if you don't believe me), because it lets you mooch off the Gray Lady's 100+ year reputation for crusading liberal journalism. Their sole purpose in life is dictating what the reasonably well informed person should know about, and now they are saying that the reasonably well informed person should know about you. Granted, in this particular instance you've gotten past the gatekeepers not due to the vaunted internal checks at the NYT but because they're syndicating cheap content from an outside blog network to get all the bang from their brand without having to pay for the journalism. That suggests to me that they won't have a brand to speak of in a few years because they can't live on previously accumulated goodwill forever but, hey, it isn't your job to conserve their brand equity.
- dangrover 17y agoThanks. I'm usually pretty good at getting past the "reflexive engineer disdain of marketing", but I still have a lot of hangups over stuff like that. I'm gonna do a marketing push in a month or so around version 1.8. It's gonna have a redesigned page for the app, with a screencast video, and giant-ass unmissable download/buy buttons. And a huge, throbbing NYTimes logo. :-D
- elblanco 17y agoNot if you put it in a "<x app> in the news!" and sound excited about it. What's wrong with being excited about a little publicity?
- KWD 17y agoTo be technical, I'd think you'd have to say 'seen on NYTimes.com', as I doubt the GigaOM syndication makes it to the print edition.
- jamesjyu 17y agoGigaOM has a syndication deal with NYTimes.
- myoung 17y agothe NYT tech section shows articles from a few tech blogs like GigaOm, ReadWriteWeb, etc. this article was originally on Web Worker Daily (GigaOm) I believe: http://webworkerdaily.com/2009/11/16/shovebox-for-the-mac-and-iphone-helps-keep-your-stuff-organized/ http://webworkerdaily.com/2009/11/16/shovebox-for-the-mac-an...
- patio11 17y agoI love tracking things like this: ShoveBox gets released to MacHeist which got covered by the AppleBlog which gets covered by WebWorkerDaily both of which are owned by Gigaom who has a publishing deal with the New York Times.
- dangrover 17y agoYou know, I hear suits are making a comeback in the workplace.