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Interesting. This also dovetails with the news about Twitter releasing their ad inventory to DoubleClick for direct buying there as well. Twitter has a clear a
by kposehn 12y ago
Interesting. This also dovetails with the news about Twitter releasing their ad inventory to DoubleClick for direct buying there as well.
Twitter has a clear and direct interest in building out ad-tech offerings to better leverage their platform. This is the first manifestation from what I can tell.
- x0x0 12y agotellapart's business, afaik, is this: * ecommerce retargeting for eg shopping cart abandonment (put shoes in your cart then don't buy? Those shoes follow you around the internet). This, btw, requires catalog integrations with retailers and is not easy. * dynamic pricing (though who knows how used this is) * cross device retargeting (competing with fb+google+twitter who stitch identities with logins/single sign on, and drawbridge which estimates them) It's not clear to me exactly what the synergies with twitter are. The obvious one is cross device retargeting, but if twitter can't get that done with their signin, I'm not sure how much tellapart can help.