I can't imagine starting such an effort, in this field, while giving it only one year to make money at net; just about breaking even is amazing and shows there'

I can't imagine starting such an effort, in this field, while giving it only one year to make money at net; just about breaking even is amazing and shows there's serious demand. They really shouldn't have bothered in the first place, especially since they've created hard feelings and distrust from the users they're abandoning so quickly (assuming they weren't up front about this).