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I have enormous respect for Brunello, his process, and their product. I purchased a used pair of Brunello loafers for $200USD (Retail for ~ $999) and many year
by tsunamifury 12y ago
I have enormous respect for Brunello, his process, and their product. I purchased a used pair of Brunello loafers for $200USD (Retail for ~ $999) and many years later they continue to perform at the highest quality even after daily use -- and on top of that have stayed fashionable.
Cucinelli seems focus on the entire dynamic of what a product is; considering everything from how it was made, what it is made of, how it is sold, and how long it lasts long after it is purchased. This type of care for the ecosystem of commerce is so incredibly rare I can't help but applaud the man and what he and his workers have accomplished. But what he has truly done is make a product that is an icon -- something to be purchased for all those dynamics and maintains its value even for the 2nd and 3rd owner.
"There are some companies that give a lot of their money to charity. I’m not interested in that. Because first of all I want to see how they make their profit in the process. It is meaningless that they make a huge profit and then do charity."
His clarity, but lack of cynicism makes an environment that I would aspire to be a part of some day. Honest, yet hopeful.