3 ms·

Wonderful interview. If only he didn't have to charge $995 for each cashmere sweater to be able to provide these things for his workers, and for himself. Eithe

• tsunamifury 11y ago
  Whats wrong with his price point? $995 isn't 1 million dollars -- if someone valued participating in this ecosystem almost any first-world consumer could afford one or two and have them for a lifetime. Also consider the psychological pricing -- maybe he could cut his sweaters to $599, or $299 (but not much lower than that) -- but likely still be way out of the "I dont pay more than $49.99 for a sweater" crowd. So then he'd be leaving a ton of money on the table for fractional growth.