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But do you eat fast food? In the fast food world, Chipotle is pretty high up on the "brand perception" scale. Sure, it's not incredible, but it "feels" better t
by lbotos 12y ago
But do you eat fast food? In the fast food world, Chipotle is pretty high up on the "brand perception" scale. Sure, it's not incredible, but it "feels" better than eating Wendys/McDonalds/Burger King. (I don't eat fast-food much, but my bias is towards Chipotle when I do.)
- spacemanmatt 12y agoNo, and I know that puts me in a bit of a minority, but I carved out time for good food a long time ago, in a bet with myself that I could stay out of the doctor's office for a long time. (Won that bet 6 years in a row, now)
- dragonwriter 12y ago> But do you eat fast food? In the fast food world, Chipotle is pretty high up on the "brand perception" scale. Chipotle aims for a fast casual ambiance (which can be a reason to prefer it), but to me the food quality seems to be between lower-end fast-food places like Taco Bell and better fast-food places like El Pollo Loco.