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I always suspected that if minibars had employed a universal markup of just 15-20% of the bulk price the hotel payed for the goods they would have been run-away
by noonespecial 12y ago
I always suspected that if minibars had employed a universal markup of just 15-20% of the bulk price the hotel payed for the goods they would have been run-away successes and the kind of cash cows the hotels hoped they would be.
Better still, any hotel that got over the fear and greed to emerge as "the hotel with the awesome, cheap minibars" would have cleaned up with extra stays as well.
- RickS 12y agoIf they had a dropdown for a few beer brands on the booking site, and rolled it into room price at a 30% margin, I'd totally go for it, and it'd be good as a cheeky marketing stunt too. Imagine it - which 6 pack would you like to be waiting in your room? Much more enticing.
- mcphage 12y agoOh man, that would be awesome.
- noonespecial 12y agoThat's actually a really fantastic idea. Maybe even enough to break the priceline/expedia market grip and bring people right to the chains website. Some marketer's boss is going to get a nice bonus for that "initiative".