You're right, of course, the studios will never be able to compete with pirates on price, and they're never going to get people determined to pay nothing to sig

You're right, of course, the studios will never be able to compete with pirates on price, and they're never going to get people determined to pay nothing to sign up. However, there are a lot of people who are willing to pay for what they consume, and it's not in content providers' best interest to make these people feel like fools by delivering a product that's inferior to the illegal one.