4 ms·
I wonder if studios cite piracy numbers when negotiating product placement rates. If movie piracy became particularly common (I do not believe that it currentl
by Crito 11y ago
I wonder if studios cite piracy numbers when negotiating product placement rates.
If movie piracy became particularly common (I do not believe that it currently is, despite what the MPAA claims), I bet they would. Increased product placement to offset revenue lost in ticket sales.
- ddingus 11y agoA better framing would be product placement to better leverage infringing uses. Not every download / view is a lost sale. In fact, the more we look at this, the more we find the majority of them are not lost sales. There aren't enough entertainment dollars out there to fund it all. But they like the views. Who doesn't?