When you visit those 10 newspaper sites a day, how many ads do you click? And how many ads did I click on when I was reading the paper version of a newspaper o

When you visit those 10 newspaper sites a day, how many ads do you click? And how many ads did I click on when I was reading the paper version of a newspaper or magazine? [One of] The great downfall of newspapers is that now each action can be precisely measured. We know exactly what our instant return on investment is. I was one who looked at our company's advertising budget, looked at the return (number of clicks), and said to cut it in half because we could put that money to better use somewhere else. I know the pain because I had many meetings with editors and people selling ad space in magazines who were desperate to get our advertising budget, to the point where the editor would offer to let us guest write articles... And then a good reason why I stopped reading those magazines in the first place is the poor quality of the articles. No wonder, if they are just repeats of press releases, I don't need to read that.