> those are just as valuable as thought-out opinions Totally agree. And early data says you might be right. I set up a split test on Optimizely with 2 more va

> those are just as valuable as thought-out opinions Totally agree. And early data says you might be right. I set up a split test on Optimizely with 2 more variations and both beat the control: Control SEX UP MY INBOX 35% CTR Variation 1 DISCOVER NEWSLETTERS 61% CTR Variation 2 GET STARTED 58% CTR Variation 1 is winning so far (74% lift, 79% significance). I'll keep it running because right now it's skewed toward HN traffic, and we're a weird bunch here - we seem to behave differently to everybody else Anyway, thanks again for the feedback. Looks like you're onto something.