It's definitely a divisive technique. I found myself trying to scroll down as well, and when I realized I couldn't, the second wave of animations snapped my at

It's definitely a divisive technique. I found myself trying to scroll down as well, and when I realized I couldn't, the second wave of animations snapped my attention back to the top, and I said "well, let's see what this is about". I think walkthroughs like that one rely on the "aha" moment. Once they had my attention, it was an impressive, easy to follow, informative mini-tour. It's getting that buy-in that's tough. While I imagine it turns many people off, I also assume that those people have low interest in what the page is about. So in that way, there's a sort of upfront filtration, where the people who aren't very interested get turned off, but the people who are watching intently get a better-than-usual payoff. I'd really like to see the research that went into the page. Stripe's design team is on point, so my guess is that they did their homework.