Good article. The problem is that designers are going for “minimalism” instead of minimalism. The latter is painstaking exercise in stripping away everything t

Good article. The problem is that designers are going for “minimalism” instead of minimalism. The latter is painstaking exercise in stripping away everything that is non-essential to the form, while preserving the function; the former is a checkbox in a feature matrix. I do have a minor quibble with the following: > Flat design has been the hot current design trend. It may have been ushered into prominence by Apple’s iOS 7 and Google’s Material Design… It's odd that he didn't acknowledge the Metro/Modern UI of Windows, which was the clear antecedent to the refreshing of iOS7 and Android.