Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES. After I'd done this exercise, I realised that all our marketing content need

Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES. After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos. Great read. And your landing pages look sublime.