One issue with phones in emerging markets is that they are very storage constrained -- the cheaper models often sell with as little as 2GB of storage. On Androi

One issue with phones in emerging markets is that they are very storage constrained -- the cheaper models often sell with as little as 2GB of storage. On Android, you can add more storage with SD cards, but some apps (Facebook & Chrome, iirc?) cannot be moved to the SD Card. People with limited storage often have to be quite brutal in triaging their installed apps list. Maybe Flipkart has data that shows that users often install their app, but I think a few quarters of anemic mobile user growth will help them change their mind.