I liked the point made by the author that other publishers are going to rejoice if News Corp pulls out of search results. They are just going to snap up those

I liked the point made by the author that other publishers are going to rejoice if News Corp pulls out of search results. They are just going to snap up those top ranking search positions really fast. We'll see an explosion of news blogs fighting over positions that used to belong to major News Corp sites. Then when News Corp tries to get back in they are going to be crippled and have to fight their way back up through the ranks.