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>A tiny number of people filter ads. "41% of 18-29 year olds polled said they use adblock ... In some countries nearly one quarter of the online population has
by mappu 12y ago
>A tiny number of people filter ads.
"41% of 18-29 year olds polled said they use adblock ... In some countries nearly one quarter of the online population has it installed"
-- http://blog.pagefair.com/2014/adblocking-report/ http://blog.pagefair.com/2014/adblocking-report/
- DanBC 12y ago> There are about 144 million active adblock users around the world. That is a small number of people of the total Internet population. It's a bit surprising that you think an advertiser pushing ads is a suitable source for information about ad-blocking. Obviously they're going to say that ad-blocking is prevalant and that you need to run better ads to stop people running ad-blockers and oh, we just happen to be an ad company that runs that particular type of ad.
- mappu 12y agoIt was the best source at hand, if you have another study i'd be interested to hear it. There's apparently 2.9bn internet users, so you're right that ~5% isn't a very big number in context.