Hi Msabalau -- Building a Facebook page is an important part of building our brand and engaging with users to nurture leads -- not only to convert in the short-

Hi Msabalau -- Building a Facebook page is an important part of building our brand and engaging with users to nurture leads -- not only to convert in the short-term, but to build long lasting relationships. It's especially important for us because our products are simple digital downloads that go for as little as $1.50 each, so we need lifelong customers. We did not buy likes and I am not concerned with how many people like our page. I'm concerned with our engagement rate and reach -- which is (now) phenomenal. In the campaigns I have administered (after the incident that the article reported), I've created carefully targeted campaigns with high-quality copy. The New Republic article, however, discusses our first campaign, which was unfortunately low-quality and poorly targeted. Instead of learning that we hadn't created a good ad by seeing bad engagement, we learned by having our page overrun with fake likes who could not be removed. That's not a typical response for an ad buy, which is a real problem with Facebook's system. Thanks for reading the story! Rachel Bronstein, Web Editor, Second Floor Music