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Thanks for the mention, guys. I recently wrote a post about our approach to building landing pages at Intercom. Thought it might be relevant :) https://blog.int

Thanks for the mention, guys. I recently wrote a post about our approach to building landing pages at Intercom. Thought it might be relevant :) https://blog.intercom.io/12-steps-to-creating-landing-pages-that-convert/ https://blog.intercom.io/12-steps-to-creating-landing-pages-...

Brandrsn 11y ago
Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES. After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos. Great read. And your landing pages look sublime.
- matthodges 11y ago
  Thanks mate :)