Ding ding - the part about my cluster being able to phone home made me both laugh and question the author's intent. Did the author really mean to target people

Ding ding - the part about my cluster being able to phone home made me both laugh and question the author's intent. Did the author really mean to target people like me, pulling Hadoop & Spark toolchain source, building them, and running them; or, was it an opportunity to hop on a soap box? Some decent points were made, but the tone of the article is really off-putting.