A mobile app can have a higher conversion factor than a website. But still this decision seems to be short sighted. A well-designed website allows people the ac

A mobile app can have a higher conversion factor than a website. But still this decision seems to be short sighted. A well-designed website allows people the access information from a wide variety of devices - Amazon e-readers, Google Android, iOS, Blackberry, linux terminals. If your device platform is not supported then Flipkart then you will have to select a competitor website. If you do not want to agree with the many "Allow this app to access X, Y, and Z" then you will have to select a competitor website. If you want to use a bigger screen and a keyboard then you will have to select a competitor website. A bug on website can be fixed immediately. If app has a bug and updated fix is stuck in the app review process then you will have to select a competitor website. A company such as Flipkart can definitely support a web version along with apps. And aren't website and apps supposed to be simple frontends using the same backend APIs? I think Flipkart is being too much ahead of time by ditching the web. Hopefully, competitors such as Amazon and Snapdeal will fill the gap left by Flipkart.