4 ms·
Paul rand writes: "There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated
by antaviana 12y ago
Paul rand writes: "There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated with computers because the initials of a great computer company happen to be stripped."
I'm very surprised that Paul Rand misses completely that the stripes in IBM symbol resembled how computers printed letters back in the time with matrix printers. There is also a metaphor with the extremely classic paper used for computer business reports (white with blue stripes).
My favorite logo design is Cisco's, that blends San Francisco's Golden Gate Bridge with a network analyzer display.
- jameshart 12y agoI always considered the stripes more reminiscent of the phosphor stripes of an old greenscreen.
- antaviana 12y agoYes, that too. In other words, I think that the IBM logo has plenty of computer-related cues, only that you have to go back to 1970-1980. So I think that Paul Rand misses the point when he says that the IBM stripes are meaningless, even when it was Paul Rand himself who designed the IBM logo[1]. [1] https://www-03.ibm.com/ibm/history/exhibits/logo/logo_8.html https://www-03.ibm.com/ibm/history/exhibits/logo/logo_8.html
- michaelpinto 12y agoI think you're missing a bit of critical information: It was actually Paul Rand who put the stripes in the IBM logo. : )