Here is my take: http://pleasant.io/ http://pleasant.io/ I like that it explains everything I need to know. As a business owner I really do not like "hipsters"

Here is my take: http://pleasant.io/ http://pleasant.io/ I like that it explains everything I need to know. As a business owner I really do not like "hipsters" pages which provide very little useful information. However, maybe you need to add more prominent "why?" - "Simple, straight-forward" is little too vague. Panic for Prompt 2 gives examples: "Restart your server from a coffee shop. Fix a web page from the back of a car. " Or something like "How we're different...". Look stripe landing page: they clearly explain why. It is not "text heavy" but you should increase font size and clearly emphasize your competitive advantage (why part).