3 ms·
First, congrats on getting it up there. Your use of space here is peculiar to me. Traditionally your eye tracks to upper-left, where you have your logo, but th
by encoderer 12y ago
First, congrats on getting it up there.
Your use of space here is peculiar to me. Traditionally your eye tracks to upper-left, where you have your logo, but there is nothing else there. Your eyes trace right and down from it, and there is just nothing else to look at. The next thing my eye catches is the social buttons top-right. Good design leads your eye to your CTA.
You're giving as much space to some stock-photography hand as you are to the screenshot of your app. I get the "right hand man" metaphor but users don't care how clever you are.
The primary call to action is actually below the fold on my 15" macbook pro. You could walk away from that site thinking the social links were the point of the page given their prominence.
Your headline "a car guys right hand man" doesn't actually tell me what your product is. Few people will want to join a "beta program". You specifically ask for help but you're really making clear what the value prop is aside from "shaping the community" which is not something most users will care about.
Finally, I would encourage you to put in the sweat equity to gather enough data to make the product usable. People aren't going to come in and do all that work for you, they will open the app, search for the car they're interested in, and never come back if it's not there. So you could do something like have all the data for recent model years, or specific makes, etc. Gathering that data is a schlep and THAT is your value proposition.
- Lukeas14 12y agoThanks for the feedback. You make a good point about where the page leads the users eyes. I think moving the social links to below the call to action and raising the rest of the page up and to the left would help bring the CTA more in focus. Based on our tests we'll also be replacing the extra text with a simple message "A car guy's right hand man. Look up the technical data you need to work any vehicle right on your phone or tablet." The product will definitely have enough data to be usable when we start releasing it. However, it's impossible for a small team to gather every technical data point for every year, make and model ever which is where the community comes in. The landing page should probably state that more clearly, or maybe just leave the community aspect out completely since it's not relevant before launching.